contact us

Use the form on the right to contact us.

You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right.


The global brand of a young and adventurous lifestyle, with a complete line of clothing and accessories.


Josh Schmitz

Ruckus is proud to announce the release of "Life In Cinema", the new Summer 2017 collection, available today, June 20th at our Bellwether flagship location, Online Shop, and select authorized retailers worldwide.

Summer 2017 is a No Coast collection at heart—a nod to our favorite sports pieces and lightweight coastal garments, thrown on for those breezy laid-back days. We’ve re-imagined classic silhouettes and updated them, like our “Traveler” baseball T, which comes nearly 4" longer in length, drapes amazingly well, and yet is still slim through the body, it's also constructed seams out to give it extra texture.

Highlights include the “DEATH” embroidered hoody,  arriving in color-blocked cotton jersey with print logos and subtle textures, inspired by your favorite metal bands and vintage sportswear. The “Mace” pullover crewneck and “Fallen Angel” T-shirt come in super lightweight custom jacquard knit as a modern take on traditional baja-style fabric.

With graphic T-shirts this season, we took huge inspiration from a wide range of RUCKUS related culture: vintage travel posters, 90s athletic wear from the University of Miami, retro skate graphics, punk show flyers, rugby aesthetics and blending the colliding culture between sophistication and violence. We also drew heavy influence from past breakups and relationships, and how perspective truly is everything. Which leads us to our fashion film also titled "Life In Cinema". Directed and Filmed by Blurred Pictures, starring Ella Rochelle Arnold and Stephen Harrison (formerly The Chariot). Thanks for looking.


Josh Schmitz

You know how we do things - Join us for the party of the year featuring a runway and concert event like Denver has never seen!!

Live Music By:
- and a VERY special secret surprise headliner!!

Special Appearances from:
Paige Hathaway
Hope Beel
Natasha Lillipore
Hope Howard
Christian Benner

Doors at 9pm
- Show starts at 10 sharp so do not be late!

Don't believe the hype - just come see for yourself what we are all about!!

Sponsored by:
Bulleit Whiskey
Donna Baldwin Agency CO
Death Row Records
The Circle Agency

Skate For Change, a full 501c3 non-profit dedicated to ending homelessness through skateboarding and youth outreach.

4 Actual Practices That Will Make You Happy

Josh Schmitz

Alright, you’ve probably read a zillion articles about happiness online and you’re not a zillion times happier. What gives?

Reading ain’t the same as doing. You wouldn’t expect to read some martial arts books and then go kick ass like Bruce Lee, would you? All behavior, all changes, must be trained.

The ancient Stoics knew this. They didn’t write stuff just to be read. They created rituals — exercises — to be performed to train your mind to respond properly to life so you could live it well.

From The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living:

That’s why the philosophers warn us not to be satisfied with mere learning, but to add practice and then training. For as time passes we forget what we learned and end up doing the opposite, and hold opinions the opposite of what we should. — Epictetus, Discourses, 2.9.13-14

And what’s fascinating is that modern scientific research agrees with a surprising amount of what these guys were talking about 2000 years ago.

Okay, kiddo, time to rummage through the Stoic toolbox and dig out some simple rituals you can use to be much happier.

So let’s say life decides to suplex you and you’re feeling 32 flavors of bad. What’s the first thing in the Stoic bag of philosophical tricks to improve how you feel — and help you make better choices in the future?


Ask, “What Would I Recommend If This Happened To Someone Else?”

Traffic is terrible. Your friend is driving. He leans on the horn, punches the steering wheel, and shouts at the other drivers. You’re like, “Jeez, calm down. Why you getting so worked up? Chill.”

The next day traffic is terrible but you’re driving… So, of course, you lean on the horn, punch the steering wheel, and shout at the other drivers.

See the problem here, Sherlock? We all do it. But there’s a lesson to be learned that the Stoics knew a few millennia ago…

When something bad happens, ask yourself, “What would I recommend if this happened to someone else?” And then do that. You’ll probably be more rational. And it’s harder to ignore the advice — because it’s your own.

From A Guide to the Good Life: The Ancient Art of Stoic Joy:

In his Handbook, Epictetus advocates this sort of “projective visualization.” Suppose, he says, that our servant breaks a cup. We are likely to get angry and have our tranquility disrupted by the incident. One way to avert this anger is to think about how we would feel if the incident had happened to someone else instead. If we were at someone’s house and his servant broke a cup, we would be unlikely to get angry; indeed, we might try to calm our host by saying “It’s just a cup; these things happen.” Engaging in projective visualization, Epictetus believes, will make us appreciate the relative insignificance of the bad things that happen to us and will therefore prevent them from disrupting our tranquility.

Slick advice. Does it work? When I spoke with Duke professor Dan Ariely, author of the bestseller Predictably Irrational, he said pretty much the same thing. He called it “taking the outside perspective.” Here’s Dan:

If I had to give advice across many aspects of life, I would ask people to take what’s called “the outside perspective.” And the outside perspective is easily thought about: “What would you do if you made the recommendation for another person?” And I find that often when we’re recommending something to another person, we don’t think about our current state and we don’t think about our current emotions. We actually think a bit more distant from the decision and often make the better decision because of that.

The Golden Rule says “do unto others as you would have them do unto you.” In honor of the Stoics, I’m going to suggest that when something gets you worked up you should follow “The Toga Rule” and “Do unto yourself what you would recommend to others.”

(To learn the 6 rituals that ancient wisdom says will make your life awesome, click here.)

Alright, you’re following “The Toga Rule” when life goes sideways. But some reactions are hard to squelch. You have bad habits. We all do. So what do the Stoics have on their Batman utility belt to deal with bad habits?

Turns out they were way ahead of their time on this one…


Use The “Discipline Of Assent”

There’s usually a moment — however brief — when you decide to give in to an impulse or resist it. You have a choice. But you agree to act out that script you’ve performed a 1000 times, even though it always has lousy consequences.

The Stoics were big on not getting carried away by thoughts and feelings. The “discipline of assent” is to feel that impulse, that desire to do something you know you shouldn’t, and not give in. But, as you know, that is really freakin’ hard.

Epictetus thought the key was that moment when you’re deciding. Catch yourself when you’re about to act and just postpone. You don’t have to grit your teeth and be a willpower superhero yet. Just pause and think. In Discourses and Selected Writings Epictetus said:

Don’t let the force of an impression when it first hits you knock you off your feet; just say to it, “Hold on a moment; let me see who you are and what you represent. Let me put you to the test.”

And modern research into breaking bad habits says the same thing. First catch yourself in the act, and then postpone:

Those in the postponement condition actually ate significantly less than those in the self-denial condition… The result suggests that telling yourself I can have this later operates in the mind a bit like having it now. It satisfies the craving to some degree—and can be even more effective at suppressing the appetite than actually eating the treat… It takes willpower to turn down dessert, but apparently it’s less stressful on the mind to say Later rather than Never. In the long run, you end up wanting less and also consuming less.

Great, you resisted. But it’s gonna happen again… So how do you break bad habits? You don’t.

You replace them. In Discourses and Selected Writings Epictetus said:

What aid can we find to combat habit? The opposed habit… So if you like doing something, do it regularly; if you don’t like doing something, make a habit of doing something different.

And recent science says the exact same thing. Don’t try to eliminate; replace.

From The Power of Habit: Why We Do What We Do in Life and Business:

We know that a habit cannot be eradicated— it must, instead, be replaced. And we know that habits are most malleable when the Golden Rule of habit change is applied: If we keep the same cue and the same reward, a new routine can be inserted.

(To learn the science of breaking all your bad habits for good, click here.)

Alright, clearing out the bad is good. But just taking out the negative doesn’t necessarily increase the positive. Because you want. You want and need and crave. Enough is never really enough because we all eventually take things for granted and then find new, even shinier things to need…

How can you stop running on this treadmill of desire and finally just be happy with what you have? Stoics to the rescue…


Make It A Treat

The Stoics understood just how miserable runaway desire can make you. In his book Enchiridion, Epictetus wrote:

He is a wise man who does not grieve for the things which he has not, but rejoices for those which he has.

And, frankly, the Stoic response to this was pretty extreme. To make themselves appreciate the things they had, these guys would deliberately contemplate losing everything they loved. They’d think about death. A lot. They’d deprive themselves of every pleasure to force themselves to stop taking things for granted.

From The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living:

Here’s a lesson to test your mind’s mettle: take part of a week in which you have only the most meager and cheap food, dress in shabby clothes, and ask yourself if this is really the worst that you feared. — Seneca, Moral Letters, 18.5-6

And research shows doing that really works. But it ain’t any kind of fun. Luckily, there is a less painful way to get similar results…

What’s something you used to relish that you now take for granted? Did that first morning cup of coffee used to be a wonderful moment — and now it’s just something you hastily gulp down? Well, skip it for three days.

This isn’t merely something old dead guys recommend. When I spoke to Harvard professor Mike Norton he said this is how you can regain appreciation for the things that you’ve taken for granted. Make them a treat. Here’s Mike:

If you love, every day, having the same coffee, don’t have it for a few days and then when you have it again, it’s going to be way more amazing than all of the ones that you would have had in the meantime… It’s not “give it up forever.” It’s “give it up for short periods of time, and I promise you you’re going to love it even more when you come back to it.”

And then, once the three days are over, oh man, SAVOR that coffee — or whatever it is that you’ve denied yourself. Yes, the Stoics want you to deeply enjoy it. They weren’t a bunch of joyless bores and they weren’t like Spock from “Star Trek.” They didn’t believe in being unemotional; they just fought negative emotions.

The Stoics believed in living in the present moment so you could enjoy life more.

From The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living:

It’s ruinous for the soul to be anxious about the future and miserable in advance of misery, engulfed by anxiety that the things it desires might remain its own until the very end. For such a soul will never be at rest — by longing for things to come it will lose the ability to enjoy present things. — Seneca, Moral Letters, 98.5b-6a

And, yes, science backs up Stoic savoring. When you’re focused on the present and turn your attention to the pleasurable experience in front of you, you’re happier.

Via Happiness: Unlocking the Mysteries of Psychological Wealth:

The key component to effective savoring is focused attention. By taking the time and spending the effort to appreciate the positive, people are able to experience more well-being.

Deprive yourself a bit — then savor the hell out it. This is how you can stop wanting and start enjoying what you have.

(To learn the 4 Stoic secrets to becoming mentally strong, click here.)

Now it’s time for the big one: how can you make sure your life keeps getting better? Or, put another way: how can you make sure you’re getting better at life? Not making the same mistakes, always learning and improving so that every day is better than the one before? Toga-truth to the rescue…


Do An Evening Review

Annual reviews at work don’t do much for happiness. But the Stoics were big fans of reviewing your day so that you can improve your life.

From The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living:

I will keep constant watch over myself and — most usefully — will put each day up for review. For this is what makes us evil — that none of us looks back upon our own lives. We reflect upon only that which we are about to do. And yet our plans for the future descend from the past. – Seneca, Moral Letters, 83.2

But does reflecting on your actions really make a difference?

Yup. When bestselling author David Epstein looked at what makes great athletes great he found that the magic word was “reflection.” They think about what they’ve done and ask themselves if it’s working. Here’s David:

When they do something, whether it’s good or bad, they take time for reflection. They asked themselves “Was it difficult enough? Was it too easy? Did it make me better? Did it not?” It sounds simple and sounds facile, but I think we don’t do it.

An evening ritual where you reflect on what you did that day is critical. Seneca, one of the heavy hitters of Stoicism said this:

When the light has been removed and my wife has fallen silent, aware of this habit that’s now mine, I examine my entire day and go back over what I’ve done and said, hiding nothing from myself, passing nothing by. For why should I fear any consequence from my mistakes, when I’m able to say, “See that you don’t do it again, but now I forgive you.”

Ask yourself what you did wrong today. Ask yourself what you should have done that you didn’t do. Now you know how you can improve tomorrow. But don’t beat yourself up. Be like Seneca and forgive yourself. Have some self-compassion.

Did you procrastinate today? Research shows that it’s forgiving yourself — not beating yourself up — that prevents you from continuing to put things off.

And don’t just be critical of yourself. Think about what you did well so you can repeat it tomorrow. Be grateful for the good that happened today. Yes, Stoicism gives the thumbs up to gratitude. Marcus Aurelius believed in “counting your blessings.”

From The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living:

Don’t set your mind on things you don’t possess as if they were yours, but count the blessings you actually possess and think how much you would desire them if they weren’t already yours. – Marcus Aurelius, Meditations, 7.27

And writing those blessings down before you go to bed is one of the most scientifically proven methods for boosting happiness.

(To learn more happiness tips from ancient philosophy, click here.)

Okay, you’ve earned your toga. Time to round up everything you now have in your Stoic bag o’ tricks and learn the ancient technique for getting along with other people so we can all be happy…


Sum Up

Here’s what Stoicism says will make you happier:

  • Ask, “What would I recommend if this happened to someone else?”: Take my advice by taking your own advice.
  • Use the “discipline of assent”: Don’t resist; postpone. Then evaluate. And break bad habits by replacing them.
  • Make it a treat: Deprive and then savor. When you can’t find a bathroom and then you finally do, that’s happiness.
  • Do an evening review: Reflect. Forgive. Count your blessings. Show gratitude. (Yes, you can even be grateful for bloggers who read lots of books so you don’t have to.)

If you want to be happy, relationships are key. But all too often we focus on what others should be doing for us. That’s a prescription for frustration.

One of the most fundamental principles in Stoicism is that you need to focus on what you can control. And you can’t control other people. (Okay, maybe you can but those methods result in significant jail time.)

The Stoics knew that you can control what you do. And very often, that will affect how others treat you. Seneca put it very simply:

If you would be loved, love.

Yes, science backs that up. But reading ain’t the same as doing…

So show someone you love them today. It’s the Stoic thing to do.

This post originally appeared on


Josh Schmitz

Each time we post about taking on interns, a barrage hits us asking why we only offer UNPAID internships.

Being in business for over 10 years now, I admit I have a lot of crazy beliefs, but after talking through our intern process with my mentors and cabinet (people I trust with my life and to call me on my bullshit) they all agreed with me on this process, so I felt it was necessary to share my thoughts. 

Below are some of my collective thoughts on why unpaid internships are so valuable, and why I believe it is one of the most essential building blocks of learning, and the best path to real world skills and success.


I’m sorry college kid, but you are unprepared.

School is important, but it’s also become a massive crap shoot and profit generator for people who ARE NOT YOU. The class of 2013 graduated with an average of $35,000 in student loan debt and its only gotten worse sense.

Underemployment for grads is nearly 20%. College grads working minimum wage jobs is up 70% in the last decade. In other words, you just paid all that money and now it turns out that you’re not even qualified to start in the field you supposedly credentialed for.

In other words, school didn’t really teach you the shit you actually need (and this is true even if you’re a doctor).

The good news is that there are really smart people and companies out there, who have been where you’ve been and they can help. Internships are in many ways the solution to the mess we are in.

I find the lawsuits over unpaid internships complete crap, as do the court of appeals who just over-turned the rulings on "the black swan" case of 2013. To me, the kids who filed these lawsuits against the people they were interning under, made one of the following bad assumptions:

A) Because of your helicopter parents you’ve wrongly concluded that your time (as an untrained college student no less) is worth something in an economy where people with decades of experience and amazing work ethic are willing to accept entry level work again.

B) You think the point of an internship is a few dollars here and there (rather than skills, access, and real world job training in the field you supposedly want to spend the rest of your life in). Newsflash: If you’re not learning anything and applying it in real life - that’s YOUR fault.

Or C) Your vision for your own life is way too short-sided.

This type of outlook on life simply put - leads to fear. Believe me, I used to carry a lot of fear too. What if I lose this? Worse, I would be unsure of how to act in certain situations, whether to advance or maintain or do whatever else somebody asked me to do right away. I was petrified of anything that could be considered a step backwards. I think I even once wrote that I promised myself I’d never work on a wage-basis ever again. Now I’m starting to understand that this was foolish. It’s an attitude prevalent in fear. What internships do, is put you in a situation where you can begin to get a birds-eye view of the grand strategy. Like a chessboard, you can begin to identify instances where there was not only nothing shameful in taking a job like that but doing so would be the best possible move. It’s important because once you understand where you intend to finish in that distant, far off sense, you can take in, in perspective, how insignificant many individual decisions are. Left or right, what does it matter? Take this, leave that – knowing how you can turn either to a productive, contributive step means you’re less dependent on circumstance and less anxiety for you to carry.

Whether you choose this class or that one, work or travel, books or people, these are small, tactical decisions. You know that the standing order is to turn each into an interesting, engaging process; EVERYTHING is a challenge to examine and a chance for insight.

Hall of Famer and current coach of the super bowl champion New England Patriots, Bill Belichick, for instance, took his first NFL job as a gofer for the Colts for a mere $25 a week. And that’s the NFL! Not complaining or taking the opportunity lightly, he simply put his nose to the grindstone and worked and worked until his role and responsibilities grew. He valued the experience, learning, and opportunity over the money.  There is a reason that internships, or “apprenticeship” have been directly related with long term success for centuries. “Go directly to the seat of knowledge,” Marcus Aurelius famously said.

Also, Richard Branson is not going to mentor you or pay you to be an intern. Don’t pick [insert famous, incredibly wealthy, genius person or company] and swing for the fences. Because you will strike out and it will hurt. Work your way up.

If this career or field is something you actually see a future in - bring something to the table. Even if it’s just energy, even if it’s just thanks, even if its just showing up! You cannot ask and ask and not expect to give anything in return. The bigger the payoff you can offer, the longer they’ll take you under their wing and the higher chances of you actually landing a job will be. Figure out what you can offer - and then actually go give it.

How do you find the right company to intern under? Especially if its unpaid? Wait - You’re asking me this question? C’mon man, you have to know who the leaders and innovators and talented people in your chosen field are. If you don’t, then you’re not ready for a mentorship or internship yet. If you don’t know what your chosen field is, you’re not ready yet either.

Don’t get carried away with your own self worth either - Whatever you’re asking for, or think you're worth - it’s probably too much, so scale it back. Always remember that there is a reason they’ve had the success they’ve had and you haven’t, and let that dictate the terms.

Think about it – if we aren’t even publicly HIRING for our company, why in the world would we shell out money on someone who we aren’t even looking for? Never, and I repeat NEVER, act like the company is obligated to do anything; because they’re not.

You land an unpaid internship - Now What??

Well - They took a chance on you. So deliver. Have your shit together. Want it badly. Don’t be crazy. Spot new opportunities, add value, make their lives and their job easier, and WORK yourself into an irreplaceable role.

The point here is for the intern to make the best use of their time, access and the opportunities. A good internship elevates your learning and career path – you get invited to stuff you otherwise wouldn’t have, you meet people who you wouldn’t have otherwise, you get to work on projects that were previously out of your reach. Rack up as much of this as you can. It’s worth so much more than money.

The company that you are interning with cannot want this for you more than you want this for yourself. You better show up every day fucking hungry and dedicated and eager to learn.

The bottom line is what do you want to get out of this? What’s your grand vision? If you don’t have the answer to that question, it’s going to be hard to really get the most of this connection and opportunity you’ve gained access to.

In other words, the point of an internship is that you work for free and put in all this time and energy to learn real, actual, world skills. And then you’ve got to make use of it.

Also – sorry kiddos, but your personal life is pretty irrelevant. No one cares what’s going on with you, until they do. But before then, it’s on you to handle that shit by yourself, privately. (“If you need to cry, go outside,” etc. etc.)

Pay it forward. When a company or owner or manager takes you on as an intern and invests in your personal growth in any field, you pay them back by moving on and being successful (which reflects well on them) and then returning the favor to someone who is in the position you were once in.

Finally, if this all sounds like a lot of work … well, it is.

Happy Hunting;

The Anatomy Of Meaningful Work

Josh Schmitz

The Challenge: Sometimes finding meaningful work seems to be just a mix of luck and intuition.
The Science: A recent study reveals common components of fulfilling work.
The Solution: Use these gauges to find work that is meaningful for you! 


This week, I stumbled upon a fascinating article in the MIT Sloan Management Review written by Catherine Bailey and Adrian Madden. They interviewed 135 people from 10 different walks of life in order to find out what makes their work especially meaningful – and also, what destroys their job-related sense of meaningfulness. While I’ve read other articles that provide valuable syntheses of meaning in work in the past (see here, here, and here), this one is especially rich in context, providing in-depth personal accounts of peoples’ experiences. This makes the findings especially palpable.

Here are some takeaways:

  • Meaningfulness is not dependent on the type of work. A garbage collector can experience the same amount of meaning in work as a nurse or a doctor.
  • Bosses (and specific leadership behaviors) are typically not perceived as a source of meaningfulness. Yet, they can easily destroy the perception of meaning in work.
  • More generalized, the creation of meaning in work is an individual endeavor, while its dismantling is caused by others, or the organizational system as a whole.

Moreover, the researchers describe several crucial components of meaningful work. They’ve inspired me to create this infographic based on their findings. Share and enjoy!