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JOURNAL

The global brand of a young and adventurous lifestyle, with a complete line of clothing and accessories.

2014 YOUNG ENTREPRENEUR : JOSH SHMITZ OF RUCKUS APPAREL, ROOSTER MAGAZINE

Blake Cordeiro

joshschmitz

I was honored to be named a Colorado 2014 Top Entrepreneur by ROOSTER Magazine. See the article they printed HERE.

Here is the full un-edited interview for those wanting to look a bit more in depth at what i said:

Ultimate goal:

- Honestly at the end of my life, I just hope to be able to look back and see that I kicked a little dent into history and helped restore some Hope and Confidence in a broken world.

 

Short description of your company:

- RUCKUS is a worldwide clothing and accessory company with a bias towards action, culture, and empowerment. DEATHCREW is a name we accepted and have ran with in reference to our devoted fans, clients, friends and family who are a group of committed individuals devoted to authentic cultural and social change. Through the use of proper time management and invested heartbeats I hope to challenge people to not just survive life, but live it. Because in the end; If Death is the victory, how afraid of life can we be?!

 

Why you love what you do:

- I often tell people I don't really want to be in the fashion industry - I want to be in the confidence industry. I want to be a part of that little motivation and spark that help people feel like they can take over the world in whatever field they are in.

 

What have you learned about yourself while running your business?

- Man I have learned so much over the years. Probably the biggest thing that I have learned and that I preach on all the time is Dedication and Time Management. You are either getting better or you are getting worse. You either get on the bus or you get under it. In Life, and in Business - there is no neutral. You better live your life accordingly.

 

How do you keep up with the changing business landscape?

- I keep up with the constant change through having a steady focal point. "Just like a spinning ballerina must keep her eyes to a given point to maintain her balance". For me having an amazing support system and more than anything having a really grounded spiritual life help me stay focused, grounded, on point. I try to constantly surround myself with people who are smarter than myself, people who constantly challenge and push me to be better, people who can teach me where I need to improve. Also, there is this crazy idea in business called "not being a selfish dickhead" - its crazy how far even that one principle will take you.

 

Where do you see your industry going in the future?

- Fashion and Style are ever changing, evolving, emerging, and resolving. Its an amazing industry for a creative like myself to be in. I love the roller coaster. I dont know where exactly it is going - and I think I love that. For me, I just try to continue to strive to create and design timeless pieces that fit the body great and are made to last. Class and Quality will never go out of style, no matter where the trends go.

 

How do you measure success?

- What a great question - most men my age would probably measure their success by the number that come from their bedroom or their billfold, I think that's really sad.

You see a lot of people in this world search endlessly for something magical formula, to understand why some people are successful, and why others are not. But it’s not complex at all. Successful people realize that TIME is the most precious commodity out there, its more precious than water, gold, oil, or anything else. Successful people realize that just going through the motions is the most disadvantageous thing that you could ever do.

Successful people know that you have to make a commitment to yourself that your going to do things right. And this applies to all areas of you life, school, your job, your family. Being there isn’t enough, showing up isn’t enough. It’s about taking pride and doing things right, even down to the small things like – cleaning the dishes – or cleaning the house. Because… if you can’t clean the house right – how can you expected to run a fortune 500 company right?

Everyone has goals and dreams - but what have you DONE in the last 24 hours to help achieve it??

Success to me is measured in your last breath, when you're on your deathbed, are you surrounded by worldly "success" and all the nothingness that comes with it? Or can you look back at a life filled with Love, Adventure, Pain, Heartache, and Laughter. Can you look your husband or wife in the eyes and truly say "I know I wasn’t perfect, I wasn’t even close… but at least I tried."

That's success to me.

 

What’s the biggest myth in business?

- That its easy to make it big. That somehow you DESERVE to be successful and avoid pain and struggle. One of the sad promises of the world today is that with just a little bit of effort: you can become famous.

If you get enough followers, fans, likes, retweets, then you are finally validated as a person, and you can make your book, blog, movie, band, idea – successful. So there is so much effort on getting the fame, and the quality of service and product is left waiting.

Twitter – Facebook – Instagram – Pinterest – YouTube – MySpace – LinkedIn – Jumbalaya – Vimeo – Google Plus – WordPress – Tumblr – Bullshit – Bullshit – Bullshit

This is the disease of today. All smoke and fluff, pomp and title. No substance.

 

What was the toughest part about your first year in business?

- In our first year of business it was a real learning curve for me because I had no idea what I was doing. Our designs sucked, we did nearly everything the wrong way. It wasn't until like, year 3, that we actually got our shit together. So for all you first year guys out there - stick it out. Eat the romen, sleep in your moms basement, put in the work and dont let this initial slap in the face deter you from following your heart.

 

Favorite business book:

- I read a lot so this is a tough one, but for any Entrepreneurs out there, I strongly recommend: - A Million Miles in a Thousand Years (donald miller) - Creative Confidence (tom & david kelly) - Celebration of Discipline (foster) - 21 Irrefutable laws of leadership (maxwell)

 

Favorite part about running your own business:

- Honestly my favorite part is all the amazing people that I have gotten to meet over the years that have now turned into some of my best friends.

 

Best advice you’ve received:

- I played Rugby in College and in 2006 I was selected for the USA All-American team, our coach was this extremely overweight Irishman, who would scream over and over and over at us "I DONT CARE WHAT YOU HAVE DONE, I CARE WHAT YOU ARE DOING". I think about that all the time. Who cares what you HAVE done in your life, I don't wanna hear about that - Tell me what you are DOING. That's the stuff that matters.

 

Best advice you have for aspiring entrepreneurs:

- Straight Up - Work Hard at Working Harder!!

There’s a misconception that being an entrepreneur is an easy road. The age of Instagram and Twitter showcases the fruits of the labor of successful individuals, but it rarely depicts the tough road taken to get there.

Owning a clothing line isn’t easy. It takes a lot more than a digital mock-up and buying 100k Instagram followers (smoke and Mirrors only last so long). The road to success is not through social media or becoming “Internet famous”—the road to success is simply through work.

Fight daily, work nightly, and persist.

 

Do you have any mentors?

I have some amazing Mentors in my life, my business partners and best friends Mike Smith and Rustin Coburn. Trevor Bron, Dave Runyon, Tommy Green have all been fundamental in my growth and success. My Mom and Dad have been life-long mentors, and of course my Girlfriend Athena is possibly my biggest mentor; teaching me patience, kindness, gentleness, self-control, and everything else under the moon.