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JOURNAL

The global brand of a young and adventurous lifestyle, with a complete line of clothing and accessories.

BALI BALI BALI

Ruckus Apparel

I am currently spending the month of September in Bali sourcing new production, jewelry, and cut&sew goods for the future. This experience will be the longest i have been away from what I like to call "the noise". Experiences and places like this allow me to intentionally sit somewhere foreign, and reflect, regroup, re-focus. Its in moments like this, the quite ones, where I am able to connect with God and re-evaluate my heartbeats.

Everyday I see new "brands" and "clothing companies" popping up... And I fully support you guys, do your thing, but - honestly - 99% of you guys won't last past your first run of Ts. Not because you lack ambition, but because you lack the guts. Fashion is a fight... Straight up. And most of you guys have never been in a fight. And when one approaches, you run away. No guts. No glory. I make a lot of mistakes -Not only in business but also in my personal life... But I know what it is to fight to be better and fight for what you believe... And, If I'm being honest I kind of like the fight. So, I guess what I'm trying to say is that, RUCKUS is in it for the long haul. I'm in this to win, I'm in this to make a difference, im in this to fight come hell or high water.

“Amateurs, sit and wait for inspiration. The rest of us just get up and go to work.”

Fall Collection coming in October. Buckle Up.

Josh. questions/comments/hate/etc - holler@ruckusapparel.com 1.9