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JOURNAL

The global brand of a young and adventurous lifestyle, with a complete line of clothing and accessories.

HOLIDAY PARTY RECAP

Ruckus Apparel

This past weekend, Friday the 13th, marked our 3rd annual Holiday Party and runway show. We used to do crazy runway shows and parties a few times a year, but cut back to only one RUCKUS runway show a year so we could really do it right.

Events are great because we still operate on a zero-dollar marketing budget, so it’s the best way to expand our reach, showcase our product, get press / publicity, etc.

This event was no different. All the homies were there in force as we completely took over Suite 200. It was great to see Ty Lawson, and a bunch of other boys enjoying themselves. We had the Goonies on repeat, showcased the brand new Winter Promo Vid shot by the unbelievable BLURRED Pictures, Turner Jackson for D.O.P.E. Game joined us for a surprise 2-song set, UFC Fighter Brandon Thatch showed the crowd his favorite past time, spinning FIRE. We showcased new product on the runway accessorized with Pythons measuring up to 9ft long, enjoyed sounds from Denver’s 40oz Profit frontman Seth Abrumz, and thanks to FIREBALL and MOET, no one left thirsty.

Yet, when I woke up on Saturday morning, I was bummed. Honestly, I always wake up the day after events in a really weird mood. (aside from the occasional hangover)

I mean, the events are so much fun, and we do some really crazy shit, but I think I always wake up bummed and borderline disappointed for two main reasons. 1) I always think things could have gone better, and bigger. And 2) I don’t get to really hang out with any of you guys at the party. I don’t feel like I get to truly show you guys how much it means to me that you are there… that you are actually supporting us.

RUCKUS is growing; we are growing at an exponential rate. That couldn’t have happened without you. That cant happen without you. And all I want is for you guys to know how much it means to me that you support us; That you support the ideology of DEATHCREW; That you support our brother and sister organizations, That you could be anywhere (including the Mountains on Friday for Dew Tour) but you chose to spend it with us. It means the freaking world.

When dealing with number 1 in my head, I am brought back to the idea of Small Victories. I constantly do myself a huge dis-service by not taking in and appreciating the small victories in my life. I am too busy looking ahead, counting the steps I still have to take, being overly critical. I needed to just stop and take a minute, breathe largely, and realize that right now, in this minute, I need to look at how far RUCKUS has come in only 3 years. It brings me back to an old quote I heard in college, “Sometimes how far we have come gets clouded by how far we still have to go.” The day after events, I need to remember to be appreciative of where I am, and not stress about how much things could be better, or what we could do bigger next time. If you know me, you truly understand how true that statement is.

When dealing with number 2) I don’t really know where to begin. I mean, its cool to see the rappers and athletes wearing our stuff, but I get just as stoked when I see a kid in my neighborhood wearing it. I don’t care where you are from, how old you are, or how famous you are. I don’t care if you are a rapper, a skater, a punk, a tagger, a pastor, or a banker. Im just so stoked to know you are feeling what RUCKUS has to offer. Straight up. So to have a packed house, with all of Denvers top influencers including some of my very best friends in the world, all in one place, supporting us, I mean, it’s a special feeling. And I don’t get to express enough how much that means to me. I don’t know if I will ever be able to express how much that means to me.

I guess the reason for this post was just a huge thank you.

Through the event we somehow raised over $800 dollars (we weren’t even asking for donations!) and over 600 toys, these will be directly benefitting ANA Basketball and The Brandon Center in Denver.

The Brandon Center in Denver serves women and children who are homeless, or who are fleeing domestic violence. Women and children who reside at the Brandon Center have a wide variety of backgrounds. Some are leaving an abusive partner; others have lost their homes or are experiencing severe mental illness. The staff of the Brandon Center utilizes the organization’s core values: Service, Respect, Integrity, and Accountability, to assist those in need in the most effective manner possible. It is also an emergency shelter for homeless women and homeless women with children.

The shelter also provides assistance to those seeking refuge from domestic violence and offers individual and group counseling, parent education, housing referral assistance, a children’s program, GED classes, and employment skills assistance. Every woman receives case management and develops a case plan with her assigned case manager; the length of stay is determined by the needs of each woman or family. Additionally, 10 of our beds are utilized for homeless women veterans and homeless women veterans experiencing domestic violence in collaboration with Veterans Affairs.

We couldn't be more proud to support such an amazing organization with the toys and money raised. And again, we couldn’t have done this without you.

Going forward into the ever-crazy Holiday season, I just want to extend, from the RUCKUS Family to your Family, our deepest thank-yous and Blessings, and we hope you guys finish out the year strong. Pictures from the event coming very soon!

God Bless, Merry Christmas, and Happy New Years –

Josh.