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JOURNAL

The global brand of a young and adventurous lifestyle, with a complete line of clothing and accessories.

ITS NOT ALL HUGS AND HIGH-FIVES

Ruckus Apparel

I don’t know what it is about the majority of you twenty-somethings... It’s like somewhere down the line you began to think that happiness, success, and the life we dream about is a RIGHT—not an earned PRIVILEGE. You think that by simply being born into this world you should receive whatever you want... and not as the result of work, sacrifice, or persistence, but because simply: you, are you. Like—you are a special gift to this world and you should be compensated as such.

For example: the Occupy Movement. I believe that it began with good intentions, but you morphed it into a beast that held this worldview. What began as a call for justice turned into a war cry for handouts, to receive the riches that others worked to earn. Put it this way: while you were sleeping on a lawn, somebody else is waking up early and WORKING for their money. Why do you think you’re entitled to what they’re making?

Here is a little knowledge bomb from Rocky Balboa himself…

“The world ain’t all sunshine and rainbows. It’s a very mean and nasty place. And I don’t care how tough you are, it will beat you to your knees and keep you there if you let it. You, me, or nobody is going to hit as hard as life. But it ain’t about how hard you can hit, it’s about how hard you can get it and keep moving forward; how much you can take and keep moving forward.”

The world is a “mean and nasty place.” It’s heartless. It doesn’t care if you succeed or fail. Sure, there are a lot of good, honest people on this planet who do care. But, the world, the majority of the people in it, the system, and our society are not as concerned or vested in your life as the internet makes you think that they are. No one cares what your profile picture is. Governments and lawmakers aren't taking Facebook opinion polls before they make rulings.

Anything you get in life has to be earned through hard work, sacrifice, and persistence. There’s no such thing as a free ride. It doesn’t exist!!

If Success Were Easy, Everyone Would Do It!!!!

There’s also a common misconception that being an entrepreneur is an easy road. The age of Instagram and Twitter showcases the fruits of the labor of successful individuals, but it rarely depicts the tough road taken to get there. Owning a clothing line isn’t easy. It takes a lot more than a digital mock-up and buying 100k Instagram followers (smoke and Mirrors only last so long). The road to success is not through social media or becoming “Internet famous”—the road to success is simply through work.

The road to success is also always paved with uncertainty. No one knows that success is at the end of the tunnel, they may have faith – actually, all who are successful have faith – that what they’re doing will turn out alright, but they don’t know.

It’s uncertainty that leads to so many quitting before success is realized. It’s grit that keeps those who are willing to work, persist, and evolve, in the game long enough to see their baby, their dream, their creation, fulfilled.

When the majority of these whack-ass wannabe entrepreneurs start out on their road to success they think they’re unique and oh-so talented. They believe that "them being them" is enough to warrant wealth, but 99.9% of them are too soft. In this dream of an easy American Dream, they fail to develop the toughness that is realized on an entrepreneurs lonely adventure.

Straight up - More people would realize that success isn’t easily attained (nor should it be). Success is earned through long, lonely nights, aided only by an internal toughness, hunger, and grit, that propels a select few of us to work even harder while others party, drink, and play.

The world ain’t all sunshine and rainbows. It is a very mean and nasty place. When they say “only the strong survive” in business, and in life, they mean it.

Those who read this article see a challenge; a challenge directed at them, and them alone, to fight for the vision, to pursue their dream, and to show themselves, and the world, that they are one of the few who are tough enough, gritty enough, and strong enough to create the life they want, to live the life they want, and to build the vision they have.

Accept the challenge: fight daily, work nightly, and persist.

The world needs you to succeed. It needs your vision to become a reality so you can benefit the rest of humanity. Whether it’s your business that will help others directly, or your story that will inspire others to think big & truly experience all that this beautiful life should offer, your success is needed. So, please, take the challenge, rise up, fight, and persist. The nights will be long, the road will be unforgiving, but you have the grit to push through, to break through, and to succeed.

josh. questions / comments / hate / etc - holler@ruckusapparel.com 1.9