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JOURNAL

The global brand of a young and adventurous lifestyle, with a complete line of clothing and accessories.

KiD CuDi - Mr. RAGER

Ruckus Apparel

Filmed by Surface to Air founder Jérémi Rozan, the French label together with Kid Cudi release this latest video dubbed “Mr. Rager.”  The brand recently worked with Cudi on a capsule collection of leather jackets for Fall/Winter 2011.  The video follows Scott Mescudi aka Kid Cudi fighting against a gang of fifty men all wearing the Kid Cudi x S2A collaboration jacket.  The song’s lyrical content deals with a few of the artist’s internal struggles that seem all too real with the conclusion of the video.