Ruckus is proud to announce the release of "Life In Cinema", the new Summer 2017 collection, available today, June 20th at our Bellwether flagship location, Online Shop, and select authorized retailers worldwide.
Summer 2017 is a No Coast collection at heart—a nod to our favorite sports pieces and lightweight coastal garments, thrown on for those breezy laid-back days. We’ve re-imagined classic silhouettes and updated them, like our “Traveler” baseball T, which comes nearly 4" longer in length, drapes amazingly well, and yet is still slim through the body, it's also constructed seams out to give it extra texture.
Highlights include the “DEATH” embroidered hoody, arriving in color-blocked cotton jersey with print logos and subtle textures, inspired by your favorite metal bands and vintage sportswear. The “Mace” pullover crewneck and “Fallen Angel” T-shirt come in super lightweight custom jacquard knit as a modern take on traditional baja-style fabric.
With graphic T-shirts this season, we took huge inspiration from a wide range of RUCKUS related culture: vintage travel posters, 90s athletic wear from the University of Miami, retro skate graphics, punk show flyers, rugby aesthetics and blending the colliding culture between sophistication and violence. We also drew heavy influence from past breakups and relationships, and how perspective truly is everything. Which leads us to our fashion film also titled "Life In Cinema". Directed and Filmed by Blurred Pictures, starring Ella Rochelle Arnold and Stephen Harrison (formerly The Chariot). Thanks for looking.