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RUCKUS UNLIFE LEADERSHIP RETREAT 2016 NOW ACCEPTING APPLICATIONS

JOURNAL

The global brand of a young and adventurous lifestyle, with a complete line of clothing and accessories.

RUCKUS UNLIFE LEADERSHIP RETREAT 2016 NOW ACCEPTING APPLICATIONS

Josh Schmitz

Our favorite weekend of the year is a month away!! For the third year in a row, we host a disruptive leadership retreat limited to only 30 people from all over the world, coming together to grow and change the status quo.

UNLIFE started after our Pool Party series in combination with RedBull. In 2013 for the Summer marketing campaign for RUCKUS, we raised over $20,000 and thew a series of 3 Pool Parties. They were amazing. Thousands of people came, there was free food, drinks, national headlining acts for music, but at the end of the third party, we were driving away and had one of the most honest conversations ever.

We simply said "FOR WHAT?!"

Don't get us wrong, they were great parties, and we the brand got a ton of "impressions" (whatever that means), but at the end of it all, we were left feeling extremely empty, and honestly, kind of worthless.

We had raised a ton of money and thrown some huge parties. That was it.

We weren't helping anyone, we weren't building DEEP or MEANINGFUL relationships or community. We were simply arranging convenient and shallow entertainment, nothing more. We knew that as a brand, as a company, and as responsible business owners and leaders, we had to develop something more. We had to develop something that actually meant something.

At the core of what RUCKUS is, we want to only be about 2 things:
1) Bringing hope and confidence into a broken world.
2) Building Community.

So - we switched our Summer marketing campaign the following year on its head (honestly, that's probably giving ourselves too much credit, it was more of an experiment than anything). We set out to grow DEEP within our community and clientele, not WIDE.

We thought; What would happen - if instead of growing shallow with 3 thousand people, we brought together some of the best leaders, trendsetters, and ruckus makers we know and grow DEEP with only 30 people. A Manhattan Project of the new age.

And with that, the Ruckus UNLIFE Retreat was born.

One part Leadership, Two parts Courage, all parts Ruckus... The future of culture development, community, and a voice of people who are fed up with the statuesque.

Over the past two years the retreat has become a staple within our marketing and our community with National leaders and entrepreneurs including Daniel Epstein (Founder of The Unreasonable Group), Jane and Pascal Finette (Mozilla, Ebay, Singularity University), Mike Smith (The Harbor, Skate For Change), Ashley Horner (Reebok, Bodybuilding.com), and even JR Galardi (COO of Wienerschnitzel).

This year we have another AMAZING group of Speakers lined up including our headliners RYAN HOLIDAY and myself talking about what it looks like to live life intentionally!

If you feel stuck, un-insipred, like you have dreams but don't know where to start, or simply want to connect with some of the top badasses in the country - THIS RETREAT IS FOR YOU.

Applications are now open so get it in quick before spots run out! Remember there are ONLY 30 SPOTS AVAILABLE!

Josh.
Questions / Comments / Concerns / Hate - holler@ruckusapparel.com
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