Near or Far - FAMILY is everything to us.
In a world of cheap fixes, want-it-now-attitudes, trend following nothingness, and swag swag swag - we set out (from the beginning) to be very different.
At RUCKUS, we view ourselves much more as a Social Club rather than a clothing company. We made the decision to pull out of ALL retail outlets, we made the decision to not partake in mediocre collab fashion shows, we made the decision to bring all production local, we made the decision to be intentional. We made the decision to base our company on principles, not trends.
We not only want to help you LOOK and FEEL good; We actually want to help you BE good, DO good, and help inspire you achieve your goals, dreams, and aspirations. We believe there is no real excellence in all this world which can be separated from right living.
Through this journey, I have come into contact with so many people who achieved amazing things and have an amazing resume of out-worldly success, but still find themselves struggling with this hunger, deep inside them, a need for personal connection and relationship with other people. Its through this realization in which we decided that RUCKUS, as a whole, is not, and will never be about glorifying outwardly success.
We made the decision we are going to strictly focus on connection. On the human element. On relationship. On culture. On creative cooperation, empowerment, accountability, character, responsibility. On FAMILY.
If you are looking for the latest Hypebeast swag, if you are looking for pizza slices, upside-down crosses, and all the other bullshithit latest trends - this isn't the place for you. But, if you are looking to belong, to make a real difference, to stand for something that actually matters, and are willing to get your hands a little dirty - welcome to the FAMILY.